Soft2Bet Selected Pablo Ferreira for New Chief Marketing Officer

Successful provider of casino and sportsbook titles, Soft2Bet, has just appointed Pablo Ferreira as the New Chief Marketing Officer. Going forward, Ferreira will be responsible for monitoring the marketing activities and promotion of the company and its versatile gaming portfolio.

Ferreira will contribute to the company with broad experience in the sector. Before joining the operator, he has been working as Head of Marketing in LatAm and Spain for GVC Holdings Plc. He was also active in Sportingbet as one of the managers.

As part of the new tasks, Ferreira will be responsible for creating a promotional strategy for Soft2Bet’s sportsbook operation in 2021, which will be launched in the next months. The operator currently has MGA, SGA, and Curacao licenses and will also acquire additional certifications in the upcoming period.

What Was Stated

Speaking on the new appointment, CEO at Soft2Bet, Boris Chaikin said:

“We are thrilled to name Pablo Ferreira as Chief Marketing Officer and have no doubt that his appointment will bring continued success to the business.

“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board, we will continue to exceed the requirements of partners across the globe.”

CMO at Soft2Bet, Pablo Ferreira noted:

“Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally and managing such a talented and hardworking team will be a real privilege.

“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”

About the Developer

Soft2bet is an innovative provider of casino and sportsbook solutions and excellent partner in the iGaming market. Since its establishment in 2016, the company has increased its recognition and evolved into one of the leading international brands with more than 500 employees. Now, the company has offices in several locations, including Bulgaria, Malta, Portugal, Serbia, and Cyprus. It holds the license from the Swedish Spel and the Malta Gaming Authority.


“Soft2Bet names Pablo Ferreira as Chief Marketing Officer”,, January 22, 2021.

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