The entity plans to launch in the second half of the year to players in the Garden State, subject to securing the necessary licences and approvals from the jurisdiction’s Division of Gaming Enforcement.
“We have shaped our proposition through extensive market research and analysis of customer behaviour to ensure maximum engagement and entertainment. This is the first step towards PlayStar Casino becoming a favourite amongst players across the US.”
PlayStar Casino, which asserts that its New Jersey launch is set for the fourth quarter 2021, with additional states to follow next year, aims to offer “an immersive experience that visitors receive every time they walk through the casino’s digital doors”.
This, says the group. will be achieved through personalisation, engagement, and a heightened customer service that aims to make players feel like the star of the show.
Joel Wikell, group founder and chairman at PlayStar Casino, added: “For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life.
“To get back in at this time when the technology and possibilities have advanced so much, is genuinely exciting. And we’re looking forward to doing it all over again.”