Less than a couple of weeks after releasing a app that is mobile Michigan, MGM Resorts International’s sports betting platform is teaming up with former Detroit Lions running back Barry Sanders.
Sanders has signed a multiyear agreement as a celebrity brand ambassador, and is set to star in marketing campaigns and engage with BetMGM customers in both virtual and in-person events, according to a Thursday news release. He will also appear in social media content and make television and radio appearances nationwide.
“I’m excited to be an integral part of the BetMGM team and visit the trip associated with fastest-growing activities app that is betting the business,” Sanders said.
Sanders played 10 seasons with the Detroit Lions, which inked a deal in September to make BetMGM its first official sports partner that is betting. The previous Heisman Trophy champion ended up being called the NFL’s many player that is valuable 1997 and inducted into the Pro Football Hall of Fame in 2004.
“Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers,” BetMGM Chief Revenue Officer Matt Prevost said in the statement.
The company has also named Stanley that is three-time Cup and Hockey Hall of Famer Chris Chelios as a hollywood brand name ambassador in January. Actor and singer Jamie Foxx in addition has starred in a BetMGM advertising campaign.
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