Kambi Group, one of the most prominent sports betting providers in the industry, has signed a partnership with JVH Gaming & Entertainment, the leading Dutch casino operator.
The partnership states that JVH will gain access to Kambi’s top-performing sportsbook and its suite of front-end and price differentiation tools. Thanks to these tools, JVH will be able to launch its online sports betting offering in the Dutch market. The launch is anticipated for H2 2021, due to pending regulatory approvals and legislation.
Being the leading casino operator in the Netherlands, JVH has over four million guest visits every year, spread across 80 of its properties, including Jack’s Casino and Flash Casinos. The brand is preparing to enter the online gaming market upon regulation, with its sports betting offer being of crucial importance.
From the Media
Representatives from Kambi, which recently teamed up with Belgian National Lottery, say that they are happy about signing a partnership with JVH Group and that they are looking forward to enabling them to grow their brand with their sports betting offering.
Kristian Nylén, CEO, Kambi, said: “We are very pleased to have put pen to paper on our partnership with JVH group, an agreement which positions both parties to fully capitalize on the forthcoming regulation of the Dutch online sports betting market.
Officials from JVH, which recently joined forces with Evolution, say that signing a partnership with Kambi is a significant strategic milestone and that they are confident that it will be a trusted partner in the future.
Eric Olders, CEO & Chairman of JVH group, said: “This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital.
“In Kambi, we are confident that we have found a trusted partner that shares our goal of providing players with engaging, innovative sports betting experiences, and we look forward to working closely with them as we deliver on our digital ambitions.“
More About Kambi Group
The Group is one of the most recognizable independent providers of premium sports betting technology services to regulated betting and gaming markets and industry. The provider has over 25 renowned operators as partners, across six continents, providing first-class sports betting experience. Aside from this, its differentiation tools help operators control player facing elements of the sportsbook. It has a team of 850 employees, with offices in seven global locations, including Malta, Australia, Philippines, Romania, Sweden, the United Kingdom and the United States.
“Kambi Group plc and JVH gaming & entertainment group sign long-term partnership”, kambi.com, Januar 4, 2020.