Hard Rock AC Hands Out $1 Million To Employees

Hard Rock Hotel & Casino Atlantic City is doling out more than $1 million in employee bonuses.

For the second straight year, Hard Rock is rewarding nearly 2,200 team members with a financial boost. More than 2,000 frontline employees will receive $250, while supervisors and managers will get $500 and $1,000, respectively.

The company made the official announcement Tuesday morning during a virtual press conference.

In 2020, Atlantic City casino workers endured one of the most unpredictable and financially devastating times ever experienced. The coronavirus pandemic shut down the entire gaming industry for nearly four months, resulting in tens of thousands of people being unemployed.

Jim Allen, chairman of Hard Rock International, said it was “significant to recognize and acknowledge all of our employees for their amazing efforts.” During the virtual press conference, Allen said Hard Rock was “committed to the well-being of our valued team members.”

“The dedication of our team members has been crucial to driving the success of our casino resorts, and we are proud that Hard Rock Atlantic City has been able to prevail during these challenging times,” he said.

Hard Rock AC ‘nothing short of astounding’

Indeed, Hard Rock fared better than others in Atlantic City last year.

While year-over-year brick-and-mortar gaming revenue was down almost 44% for the industry, Hard Rock closed out 2020 down just 31%. In the last quarter of 2020, Hard Rock was the only casino property in town to post three-straight months of revenue growth from table games and slot machines.

Hard Rock’s $224.8 million in annual retail revenue was second only to Borgata Hotel Casino & Spa in Atlantic City.

“When we look at the results of Hard Rock Atlantic City, they are nothing short of astounding,” Allen said. “I mean (it’s) just absolutely amazing how the property is performing (and) continuing to grow in the market.”

‘Safe + Sound’ in AC

Joe Lupo, president of HRHCAC, gave kudos to ownership for their commitment to Atlantic City and the property.

“This is a very exciting time for our team members that was made possible by our incredibly generous owners, the Seminole Tribe of Florida, along with Chairman of Hard Rock International Jim Allen and Hard Rock Atlantic City partners Jack Morris, Joe and Michael Jingoli who have truly brought light and hope into the new year,” Lupo said.

Both Allen and Lupo highlighted the company’s “Safe + Sound” protocols during their remarks Tuesday. The two casino executives said the “S+S” plan ensured that guests and employees felt confident in returning to the property.

“We’ve been able to provide that (level of) service to our guests, (which) has really been impactful and made a big, big difference,” Lupo said.

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