Search and mobile giant Google will be allowing gambling apps to be available on its Google Play store beginning March 1st, 2021.
Google has been notoriously tough on gambling, but they’re opening things up a bit, as the apps will be available in the following countries: Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the United States. The company seems to be wanting to play it safe as to not allow for offshore groups to offer products in locations where they do not hold licenses.
Groups like Degree 53 are aware of the changes and are working to develop products for sites in the affected countries, and will now be able to add access to more customers, who can play on smartphones and tablets.
Commenting on the change Degree 53’s Richard Wagstaff said, “Online sports betting and gaming is experiencing rapid growth in the United States, and operators will benefit from distributing their Android apps with Google. No doubt, this is excellent news for them.”
“We’re yet to see if Google will also bring any rules regarding app design and UX, similar to Apple’s Design Guidelines regarding container apps. However, we advise all app owners to create their apps with the latest design trends and as much native functionality as possible to futureproof their products and create an enjoyable experience for their customers.”
No official announcement from Google was available as of press time, but the products should be ready to go on or about March 1st.