GAN announced that soon it is supplying its social casino and simulated video gaming services and products to Seneca Gaming Corporation included in the partnership that is new the brand new York casino operator.
Seneca Gaming is a provider that is leading New York and runs three of state’s leading casino establishments on behalf of Seneca Nation of Indians. GAN is set to replace its existing simulated gaming solutions with a higher quality products for the operator.
Another important element of the partnership is that the B2B software supplier will rebrand SGC’s play-for-fun that is social for both desktop and mobile. This can take place via its core simulated video gaming computer software and offer consumer solutions for the users of this platform.
As area of the deal, GAN will give you the brand new York casino operator with marketing solutions, such as for instance purchase and retention advertising for SGC.
Chief officer that is commercial of, Jeff Berman expressed his excitement for the opportunity to work with Seneca Gaming. He said: “We are very excited about the adoption that is continued of Simulated Gaming computer software and wanting to work with close concert with Seneca Gaming Corporation to help expand improve the consumer experience due to their players.“
According to Berman, the partnership is going to be extremely beneficial to* that are SGC( for the integration of GAN’s software will allow it to grow even more.
As said earlier, SGC is one of the casino that is leading in their state of the latest York which is presently operating Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
Kevin Nephew, president and leader of SGC, stated: “GAN’s ability to produce a solution that is customized the bottom-up made them the right partner to help elevate our simulated gaming platform.”
He added: “We are pleased to have a trusted partner like GAN and look forward to relaunching this play-for-fun that is exciting for our devoted players in the future.”
Last thirty days GAN finished the purchase of electronic gambling operator Coolbet. GAN had to cover $175.9 million in money and stock for the fast-growing gaming that is digital sports betting brand.
GAN saw the potential in Coolbet, which has been in the gaming business for four years, during which it grew its presence across multiple markets with a focus that is particular the Nordics, Canada and Latin America. The brand name normally certified by the Malta Gaming Authority.
The plans for purchase had been established in November. GAN stated in the past that the gambling that is digital would help it venture into the fast-growing US B2C online gaming and sports betting markets.
In a press release, GAN stated that integration of Coolbet’s proprietary betting technology started ahead of the finalization of transaction.
Source: “GAN to power Seneca Gaming casino that is social iGB North America, February 3, 2021