After agreeing to supply its EasySwipe portfolio of HTML5 mobile-first games to local operator Scommettendo, ESA Gaming strengthened its foothold in the Italian gaming industry.
Seamless integration of lightweight games
Through the collaboration, through the seamless integration of lightweight games such as Target Mine and Fruit Staxx, as well as ESA’s Roulette and Blackjack models, Scommettendo can raise lifetime values for its sportsbook matches.
Zorica Smallwood, Director at ESA Gaming said: “It’s great to start off the new year by signing a deal with leading operator Scommettendo to further increase our footprint in the Italian market.
“Our EasySwipe™ portfolio has been well-received by operators and players alike and we are excited to launch several new titles this year that we are certain will improve Scommettendo’s cross-selling abilities and offer great entertainment to its customers.”
In addition, ESA stated that ‘several new titles’, including additional sports-themed games and an Egyptian adventure game and slot, would be published later this year.
Scommettendo would benefit from a number of potential cross-selling opportunities by gaining access to ESA’s EasySwipe portfolio, thereby further strengthening its share of the Italian gaming market.
Donato Nigro, Scommettendo’s COO, added: “We are thrilled to add ESA Gaming’s unique content to our offering and provide our customers with a product that, in an easy way, offers a high-quality online casino experience to players while they are betting on their favourite sport. We look forward to a successful partnership.”