North America is not simply America
DraftKings and also the National Football League (NFL) have actually established that they’re going north associated with the edge, expanding their present fantasy that is daily (DFS) collaboration into Canada. Until now, their marketing that is one-and-a-half-year-old and partnership had been limited to the usa.
Though there are not any NFL groups located in Canada, the league remains highly popular here, despite having competition through the Canadian Football League. Each season from 2008 to 2013.
The companies’ original agreement, inked in September 2019, made DraftKings the exclusive daily fantasy sports partner of the NFL in fact, the Buffalo Bills played one regular season game in Toronto. It has provided DraftKings with the opportunity to work with the league on content presented on the DraftKings app and NFL multimedia channels.
a unique opportunity in the market that is canadian
“This expanded contract provides a distinctive possibility within the Canadian market,” said DraftKings’ chief company officer Ezra Kucharz, “and we enjoy dealing with the group during the NFL Canada once we continue steadily to contour the present day fan experience.”
DraftKings positioning it self for recreations gambling
As it appears now, appropriate recreations gambling does occur in Canada, but bettors are merely permitted to play parlays featuring no less than three groups. Parlays have actually greater returns that are potential do individual bets, but they are also more difficult to win, as you must win each leg of the wager. The idea behind only allowing parlays is that rigging games for a gambling that is big is infinitely not as likely because numerous games will have to be affected.
Canadian lawmakers are considering a bill, introduced year that is late last that would legalize and regulate single-event sports betting in the country. Provinces and territories would have domain over sports regulation that is betting both online and brick-and-mortar sportsbooks will be allowed. Horse racing wagering, also limited by parlays, can also be area of the bill.
Daily fantasy sports players in Canada can currently play on DraftKings, but this deal expansion aided by the NFL will further give the company visibility among those who do not participate in DFS. DraftKings likely hopes to capitalize on this brand boost if and when single-event sports betting becomes legal and the company follows that up with an sportsbook that is online in the country.
Friends in high places
Naturally, industry stakeholders are delighted aided by the prospective appropriate developments in Canada. The Canadian Gaming Association (CGA) estimates that controlled sportsbooks just generate CAD$500m (US$392m) each year, with billions flowing to overseas publications. CGA president and CEO Paul Burns thinks that legalizing wagering that is single-event the type of betting most people do, would generate sizable tax revenue and create new jobs in the country.
The commissioners of the five sports that are major that run in Canada delivered a letter to Prime Minister Justin Trudeau in June 2020, urging him to go on single-event recreations gambling.
“Sports gambling provides fans another way that is exciting engage with the sports they love,” the commissioners of the NBA, NHL, MLS, MLB, and CFL wrote.
They added: “Sports betting already happens illegally in Canada; creating a legal framework would shift consumers from illicit, unregulated markets to a legal and safe marketplace* that is.”(