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Nova88 has appointed former England midfielder Joe Cole as its new brand ambassador.

To celebrate the relationship, Nova88 will announce a series of videos showing the ex-Chelsea and Liverpool midfielder being interviewed by former Sky Sports host Olivia Wayne.

Nova88 said: “Joe enjoyed an illustrious playing career having played in three World Cups, won three Premier League titles and played in a Champions League final. He is now proving to be one of the most popular and astute pundits in the game.

“A wonderful player and a great character, we are delighted to have Joe as Nova88’s brand ambassador.”

Cole said: “It’s great to sign for Nova88. They’re an ambitious and passionate team with big plans. I’m looking forward to giving you insights on European, Premier League and international football.”

Cole, who retired in 2018 after working as Chelsea’s academy coach, has partnered with a variety of publishers and operators, including JOE Media, with whom he published a podcast last year.

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