agmatic Play Slots Live with Broadway Gaming

Pragmatic Play, one of the most recognizable content providers in the iGaming industry, has signed a partnership with Broadway Gaming, taking its slots portfolio live with the UK-facing operator.

Broadway operates one of the largest UK Bingo networks and offers customers on all five of its bingo sites Pragmatic’s impressive array of slot games. Also, it will be able to offer its latest partner’s mini-games in their website lobbies. Titles going live with the operator include Wolf Gold, Big Bass Bonanza and Chili Heat, as well as Pyramid King. Included in the partnership are also the provider’s Drops and Wins promotional tools which are available through Pragmatic Play enhance.

Multi-Product Approach

Representatives from Pragmatic, which recently became available in Buenos Aires, say that they are delighted about working with Broadway and that this partnership is an example of their multi-product approach. They are looking forward to a long and fruitful partnership.

Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.

“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”

Officials from Broadway say that they already have a successful partnership with Pragmatic Play and that they are delighted about continuing it.

David Butler, CEO at Broadway Gaming, said: “We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.

“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”

A Passion for Premium Entertainment

Pragmatic is a leading content provider to the iGaming industry, offering a multi-product portfolio that is innovative, regulated, and mobile-focused. The passion for premium entertainment is what drives the team. It strives to create the most engaging and evocative experience for all their customers across a range of products, including slots, live casino, and bingo.

Its games are designed to deliver perfect player experiences on both mobile and desktop. It delivers immersion, excitement, and responsible thrills. The company is respected among operators and its reputation is built on reliability, a long track record of rapid delivery and the ability to customize each of its games according to the needs of the operator.

Source:

“Pragmatic Play Expands Broadway Gaming Agreement With Slots Content”, pragmaticplay.com, March 9, 2021.

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